How Low Can A Profit Margin Actually Be...???

[FreddieFerric]

Here's the deal. I bought a 65" Samsung Q60A QLED last week to put in our bedroom. (Nothing wrong with the 50" plasma I already had in there, but wife wanted a bigger picture)

We finally unboxed it yesterday and I was looking at it this morning and noticed a spot of dirt or something on the screen under the glass. It cannot be removed. Now it's like a zit in the middle of your nose. It's impossible to not notice.

I drove over to Best Buy this morning to chat with them about it. I know my options are to return the TV for an exchange or a refund, but I wanted to see if they would discount the TV enough to convince me to just keep it.

After talking with one of the supposed managers (who decidedly lacked interpersonal skills) they offered to sell the TV to me "at cost." I said, OK, what's cost? Answer was $838.00. Mind you I paid $849.00 for it. So we're talking an $11.00 difference.

I'll be returning the TV tomorrow. But the bigger question in my head is can they really be selling TV's like this for such a miniscule margin. How is it possible they could even stay in business that way?

I'm beginning to suspect that their dealer invoice is a lot like in the car business where dealer invoice doesn't come close to telling the real story.

Anyone have the inside juice on this?