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#1
09-06-2020, 12:09 PM
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Do you Think the McIntosh Brand Is Cheapened By Getting Into Car Stereo?
Like most of us here, I have a heavy investment in McIntosh equipment. Consequently, I am saddened and concerned regarding McIntosh’s foray into High end car audio. I truly feel it will cheapen and weaken the brand as a whole because of this. Was this truly necessary on their part and didn’t they try it before when Clarion owned them? To be honest, I do not like the direction the company is going and I feel by doing so my equipment will depreciate at a much higher rate. Once McIntosh gets known for its car audio, people will tend to stay away from their home audio equipment.
What do you think? 
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#3
09-06-2020, 12:15 PM
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Quote:
__________________
Ivan FLORIDA MX136, MC1.2KW(10) MC2KW(2), MCD1100, MS750(2) MVP881, C1000C/P/T, MPC1500, HT-2 SUBS(2) HT3F(2) WS350(2) XRT2K, XCS2K, XR27(2) XCS350(2) JL GOTHAM v2 SUBS(2) SILENZIO MUSIC SERVER, LUMAGEN RADIANCE SCALER, SONY VPH-G90U 4K PROJECTOR, STEWART 120" MOTORIZED SCREEN, CINEMA-TECH SEATING, WW PLATINUM CABLES Reference System: ACCUPHASE A300 AMPS, C3900 PRE-AMP, DP1000 CD/SACD TRANSPORT, DC1000 DIGITAL PROCESSOR, DG-68 DIGITAL EQUALIZER, T1200 FM STEREO TUNER, PS1230 POWER SUPPLY, HRS-SXR CUSTOM RACK w/ M3X SHELVES, TAD REFERENCE ONE MK2 LOUDSPEAKERS, WW PLATINUM CABLES CAPE COD MX150, MC501(2) MC1.2KW(10) MC2301(2) MR88, MVP881, MCD1100, MDA1000, C1000C/P/T, MPC1500, ESOTERIC K-01X 30th ANNIVERSARY (BLACK) SACD/CD PLAYER, G02-X CLOCK, HT3F(2) XRT2K, XCS2K, XR27(2) JL GOTHAM v2 SUBS(2) JL FATHOM F113v2 SUBS(4) SOUND ANCHOR STANDS(2) KALEIDESCAPE STRATO & TERRA SERVERS 80-TB, LUMAGEN RADIANCE SCALER, SONY VPH-G90U 4K PROJECTOR, STEWART 120" SCREEN, SONUS FABER STRADIVARI, SILENZIO MUSIC SERVER, FORTRESS SEATING, WW PLATINUM CABLES Analog Rig: CLEARAUDIO INNOVATION WOOD, UNIVERSAL ARM w/ Da VINCI' CART, 2nd UNIVERSAL ARM w/ GOLDFINGER STATEMENT CART, HRS-MXR REFERENCE RACK-GLOSS BLACK w/ M3X SHELVES, AESTHETIX RHEA SIG PHONO-PRE, BRYSTON BHA-1 HEADPHONE AMP, WW PLATINUM CABLES Reference System: BURMESTER 911MK3 AMP(3), 088 PRE-AMP, 089 CD PLAYER, 100 PHONO PRE-AMP, 948 POWER CONDITIONER, ACCUPHASE DG-68 VOICING EQUALIZER, AVID ACUTUS REFERENCE SP TT, GRAHAM PHANTOM II SUPREME ARM, BENZ MICRO LP-S CART, GRANDIOSO P1X/D1X STACK, G1X RUBIDIUM MASTER CLOCK, N05 NETWORK PLAYER, SILENZIO MUSIC SERVER, HRS-SXR CUSTOM RACK w/ M3X SHELVES, SONUS FABER AIDA SPEAKERS, JL FATHOM F113v2 SUBS(2) SOUND ANCHOR STANDS(2) WW PLATINUM CABLES Library System: GRANDIOSO M1 MONOBLOCK AMPS, C1 LINESTAGE PRE-AMP, K1X CD/SACD PLAYER, G1 MASTER RUBIDIUM CLOCK, E02 PHONO-PRE, SILENZIO MUSIC SERVER, AERIAL ACOUSTICS 20T V2, AERIAL SW12 SUBS(2), CANTON REF K1’s, VPI HRX TT w/ SDS POWER SUPPLY, ORTOFON CADENZA BLACK CART, KLAUDIO RCM, SHUNYATA DENALI 6000/S v2, SHUNYATA OMEGA QR’s, WW PLATINUM CABLES Esoteric/Bryston System: ESOTERIC C02-X PRE-AMP, P-02X TRANSPORT, D02-X DAC, G02-X CLOCK, BRYSTON 28B3 CUBED MONOBLOCK AMPS(4), BRYSTON BHA-1 HEADPHONE AMP, SHUNYATA DENALI 6000/S v2(2) EVEREST 8000 POWER CONDITIONER(2) ALTAIRA CG & SG HUBS, AMR-DP777-SE DAC, SILENZIO MUSIC SERVER, TAD REFERENCE ONE MK2 LOUDSPEAKERS, QUADRASPIRE RACK, WW PLATINUM CABLES Accuphase/Canton System: ACCUPHASE E800 INTEGRATED, DP570 CD/SACD PLAYER, T1200 FM STEREO TUNER, DG-68 VOICING EQUALIZER, PS530 POWER SUPPLY, CANTON REF K3’s, CANTON REF K5’s, SILENZIO MUSIC SERVER, HRS MXR REFERENCE MAHOGHANY RACK w/ M3X2 SHELVES, WW GOLD CABLES
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#4
09-06-2020, 12:37 PM
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Do you Think the McIntosh Brand Is Cheapened By Getting Into Car Stereo?
Apparently you missed the “McIntosh Wine and Cheese Lady” episode...count your blessings
Last edited by JemHadar; 09-06-2020 at 03:40 PM.
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#5
09-06-2020, 12:43 PM
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I don't like it but reality may have them searching for additional income to remain viable. I think it's hard to make a living within their core mission.
__________________
System: ML:5206,5302 Serafino's Nordost Lumin U1 RM15
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#6
09-06-2020, 01:00 PM
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Do you Think the McIntosh Brand Is Cheapened By Getting Into Car Stereo?
I have no issue with McIntosh diversifying. It is a business, continuously adapt or perish is the name of the game. It would seem they are doing well...good for them.
However, the way they initially implemented their new “Lifestyle“ strategy was an exercise in “how to alienate your loyal customer base”. I was an enthusiastic McIntosh Customer...but after their cringeworthy marketing efforts, I just couldn’t take them seriously anymore. I do wish them all the best though, and maybe someday I will return to the flock. Last edited by JemHadar; 09-06-2020 at 01:07 PM.
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#7
09-06-2020, 01:02 PM
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McIntosh has offered car stereos in the past. In fact the best example was the Ford GT circa 2005/6. I bet many wish they had a McIntosh car stereo and that Ford GT, it is worth quite a bit more money now...
 The different branches of McIntosh are a plus IMHO. The more diverse they are, the more chances of long term survival as a company. Last edited by PHC1; 09-06-2020 at 01:05 PM.
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#8
09-06-2020, 01:11 PM
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Quote:
 It won't hurt the brand one bit. It's an experiment worth taking.
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#9
09-06-2020, 02:02 PM
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Quote:
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#10
09-06-2020, 02:13 PM
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McIntosh sold out when they started making lifestyle crap in China.
The car audio stuff does not bother me, I welcome it. The original car audio gear is still sought after and commands a premium.
__________________
McIntosh
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