$5 Blu-ray, sort of.

[Dj_AmTraX]

Warner Bros. has an interesting program that they've recently expanded a bit—mail in an old DVD movie along with $5 to swap it for the newer, Blu-ray version. After mulling it over, I think I like the idea.

It's $5 to upgrade most titles (some run a few bucks more)—titles I really would rather rewatch in HD because, to be honest, all of my SD DVDs have looked a lot less appealing since upgrading the old home theater system. There are shipping charges and up to a two-month turnaround, but if you exchange 7 or more movies, at least the shipping is free.

Only 90 titles are offered at the moment, which, to be fair, surely has at least a touch of correlation with the fact that Warner Bros still doesn't have their entire catalog released in BD. But premium titles, like the Batman films, are off the table.

I mean, I think the deal is OK. Warner Bros. isn't doing charity work here, but they're not completely insulting us, either.

But where I think the deal could be very appealing is if you were to pick up used WB DVDs for a buck or two, then mail them in, scoring yourself a $7 BD movie rather than spending double that or more.

Now, I'm too lazy to enact such a plan. But maybe you're not.

Either way, how do you feel about the offer? [WB]


Send an email to Mark Wilson, the author of this post, at mark@gizmodo.com.

[markc2]

Cool, that might be worth it for me. Thanks for the info. Hey is that DVD or HD DVD that you turn in? Just went to the site and it was about turning in HD DVDs



Mark