As we reported last week, Grey Poupon, a division of the Kraft Heinz Company, launched its first, and possibly only, table wine – Grey Poupon “La Moutarde Vin” Napa Valley Viognier 2020. It’s made from wine infused with mustard seed and has 13.7% ABV.
“Grey Poupon has been crafted with the French-style recipe for over two centuries, so entering the wine space was an exciting new endeavor,” brand manager Danielle Coopersmith said of the launch. “When we first began development of La Moutarde Vin, we wanted to create a limited-edition white wine to celebrate the white wine used in our one-of-a kind Dijon recipe – in contrast to the majority of Dijon mustards that use vinegar.”
However, if you actually wanted to get your hands on a bottle then you’re bang out of luck.
That’s because, somewhat improbably, every bottle in the limited release had sold out within just one day.
In an update posted to their Instagram page, Grey Poupon wrote: “We are officially sold out! Turns out everyone wanted a taste during their lunch break.”
Based on this info am not sure we missed out on anything.
