[audio bill]

^^ What @jororupp said! ^^

There are some cables that are intentionally designed to alter the signal according to the designer's preference, by making the sound warmer or to emphasize detail for example. You can accomplish this by balancing the cable's electrical parameters (resistance, capacitance, inductance) to achieve the desired sonic characteristics. The problem with this type of cable design is that it tends to be very system dependent.

In my opinion the better cables are those that are designed to minimize any impact on the signal, by balancing the electrical parameters to be as close to neutral as possible. This type of cable design will let you hear each component as it is designed, warts and all, with minimal editorializing of the resultant sound. Protecting the delicate signal from the influence of EMI and RFI is more important than ever these days with our noisy electrical environments, and can be done with discrete shielding or cable geometry designed to limit any induced noise.

Wireworld cables are designed for transparency to the signal and let you hear the potential of your system. Any particular system setup might at times benefit from some editorializing, but if your gear is up to it cable like WW will let you hear what it's truly capable of reproducing.