In the past, these would have been completely different channels.
System integrator models often had longer warranties, included an extra bulb (not applicable for lasers I guess) and included onsite service and set up from the installers. This allowed them to have a price premium instead of price matching the consumer models that didn’t have the same level of service and features.
Kinda like how some products in CostCo are basically identical to the ones in other retail chains except for the model number (and maybe bundled accessories).
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