Just to add the average retail mark up for most industries is 50%. Certainly not insane for an audio dealer to have a mark up of 30%- 40%.
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Originally Posted by cleeds
I do not think the margin on most high end audio equipment is nearly as large as it might look at a quick glance. There are certainly some outliers, especially when import/export "costs" enter into it, no matter how exaggerated that might be. And some things - such as cables and accessories - do have seemingly high margins. But overall, I don't think it's fair to call the margin "insane."
In any event, the cost margins are not "built in." Ultimately, the market determines the margin, no?
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