Price Increase
ARC has announced a price increase effective July 1st. Not sure how much of an increase that will be.
For those on the fence - now is the time! |
goof time for them to do this given the state of affairs
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vitruvius... Welcome to AA! :wave:
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thanks
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They usually do a 10 - 15 % increase from what I saw in the past years but these are different times so maybe more as they lost lots of sales this year due to covid
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COVID really did not cost them orders per se. Deliveries were limited early-mid year by mandated closures but demand for ARC products continued to build, not fall. ARC is under new ownership. Great things (imo) are coming. The REF80s has already been released. Stay tuned for the next wave. It's a great time to be an ARC fan, |
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I hear from the dealers I know that they had record sales last year. People couldn't travel, dine out,... So those audiophiles with jobs that weren't affected by Covid spent more on their hobby it seems. |
Price increases are needed for future R&D dollars that were lost with their departure from McIntosh. Many think that ARC will do better without the bigger corporate umbrella, but I think it'll be more challenging for them to acquire and retain the best engineering, design, and marketing minds without the $$ benefit of that umbrella. I already considered the majority of their items to be overpriced, even for a U.S. built product. I'm hoping that they can somehow add more value to their products that differentiates themselves more from the competition.
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I've owned ARC gear for more than 40 years. It's true that it's always been expensive, but it seems to me the company has always offered excellent value. |
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